...Source MPA Daily Roundup, December 29, 2014
FOR IMMEDIATE RELEASE
Contact: Liz Grabler
MA-FOCUS MEDIA SECURES HALLS REPORTS DATA
Former Employee to Run New Media Research Unit
December 30, 2014, Stamford, CT: MA- Focus Media has secured the data of Halls' Reports, the long-time leader in the magazine editorial content analysis industry.
Liz Grabler, owner and president MA-Focus Media, was previously the lead analyst at Hall's Reports. "When Hall's ceased operation in October of this year I saw the opportunity to carry on the business," Grabler said. MA-Focus will utilize the same platform as Hall's and clients will continue to have access to the information available via website, which dates back to January 1995. "Our focus will be on maintaining the client relationships that were the foundation in 1936 when Hall's first formed. MA-Focus has hired many of the same employees who have a wealth of knowledge that goes back many years," Grabler continued. "Our number one mission is to serve clients in a timely fashion that takes into account their needs. MA-Focus will provide the detailed level of reporting and deliver the same valuable information that Hall's did, but will place an increased focus on working with our customers, as the magazine industry moves forward and changes with technology and the times."
MA-Focus Media is headquartered in Stamford, CT.